The location of the business is currently in Gauteng. The service does not require clients to travel to a specific area as we are a mobile company and deliver our services at our client’s location directly. While the business has attracted clients from other areas of Johannesburg such as the Southern region, the target is mainly the inner and outer Northern suburbs.
Northern Johannesburg is suffused with successful cleaning businesses which highlights the challenge to the business with a high number of competitors.
Given that the average income in Johannesburg is in the middle socio-economic bracket, the price will remain on the lower end of the scale. This is coupled with a marketing approach that targets affordability.